Great news! United Way leveraged it’s initial investment gaining new investment partnerships from the City of Red Wing and Red Wing Area Fund! The total Strategic Funding amount available to allocate now is $27,000 each year over the course of 2 years! Thank you City of Red Wing and Red Wing Area Fund for your generous matching investments of $15,000 each!  We look forward to the positive impact we can make together to help our local community members facing homelessness. Please see funding details below. Information highlighted in red has been recently amended as a result of this new development.    

The United Way of Goodhue, Wabasha and Pierce Counties’ Strategic Funding Initiative issues a Request for Proposals from organizations seeking to address homelessness.  Please contact Laura Prink with questions, to confirm eligibility, and to access application materials.  651-388-6309 or   Thank you! 


United Way fights for the health, education and financial stability of every person in every community. We win by living united. By forging unlikely partnerships. By finding new solutions to old problems. By mobilizing the best resources. And inspiring individuals to join the fight against a common foe – each community’s most daunting social crises. Through a recent needs assessment, United Way identified that housing is the current most daunting social crises in Red Wing and the surrounding area. More specifically, there is a need for a sustainable solution for providing emergency housing for our community members facing homelessness. United Way’s Strategic Funding goal is to create sustainable, safe, emergency shelter options in the United Way service area for individuals and families. HOPE Coalition reports that from late February 2018 to late February 2019, the organization served 195 individuals experiencing homelessness in Red Wing. From August 6, 2018-August 5, 2019, 23.1% (n=136) of all United Way 2-1-1 callers from Goodhue, Wabasha and Pierce Counties requested housing and shelter resources (, 2019). Currently, there are no shelters in Goodhue, Wabasha or Pierce County and very few options for people experiencing homelessness. Maslow’s Hierarchy of Needs suggest that a person must first have his/her physiological needs met including shelter as well as food, breathing, water and sleep before he/she can have safety and security needs met including health, employment, property, family and social stability. The United Way fights for everyone in our community to have this most basic need met. United Way believes that when we all do better, we all do better. Housing affects all of us and intersects with almost every other social issue and outcome, from education and health to employment and public safety (Frame Works Institute, 2019).

The proposed project will offer a sustainable solution for providing emergency housing for residents facing homelessness in one or more communities within Goodhue, Wabasha and/or Pierce Counties. The project may seek to serve any subsection of the local population experiencing homelessness (ie youth, young adults, individuals, families, veterans, women, men, etc). Preference will be given to projects that include systems level approaches (collective impact, systemic/environmental/policy change) or new program development. Preference also given to approaches that are “best practices” or proven effective strategies, as well as emergency housing-focused strategies that are considered “low-barrier,” where a minimum number of expectations are placed on people who wish to live there to allow more people access to services. The new dollars from the City of Red Wing and the Red Wing Area Fund will fund programs serving the Red Wing community.  United Way’s initial investment of $12,000 may serve any part of Goodhue, Wabasha and Pierce Counties. 

Interested applicants may access the Strategic Funding application and funding guidelines online at, or by email request. Please direct any questions to Laura Prink, community impact manager at 651-388-6309. Completed applications will be submitted electronically via email to by the deadline of Friday, November 1, 2019 at 4:00pm.  Funding decisions will be made by the United Way Board of Directors Community Impact Committee and applicants will be notified of funding status by December 6. Funding will begin January 2020. Applications will include proposed timeline of project initiation and planning phases as well as implementation. An annual year-end report will be completed by grantee with an update on impact achieved over the last year. We recognize that with the aforementioned new development, programs might need to modify their applications.  If you are able to still meet the 11/1 deadline, great!  If not, you must submit a short letter of intent to apply to before 11/1 and then meet the FINAL DEADLINE to apply of Friday November, 15, 2020.

United Way Strategic Funding will provide a grant(s) in an amount up to a maximum total of $27,000. Grant payouts occur in quarterly installments over the course of one year in January, April, July, and October. The Strategic Funding is a two year grant. If awarded funding, the program would receive the same amount each year for a period of two years. Funding may be used to support operational expenses and/or purchase of materials.  Investment from other funders is necessary.

Eligible organizations that may apply for funding include 501c3 nonprofits, government organizations, educational institutions, groups with a fiscal agency, and faith-based organizations that offer programs or services to the general public and that do not restrict access to their program based on religious affiliation or require participation in religious activities. Eligible organizations must comply with anti-terrorism laws. Details can be found in application.

The United Way Board of Directors Community Impact Committee will make a funding decision based on a review and evaluation of each application by considering criteria including potential impact, population and conditions to be addressed, proposed approach, collaboration, evaluation plan, organization effectiveness, sustainability, diversity and equity. If necessary, a site visit and/or short presentation may be requested of the applicant. Ultimately, the committee’s funding decision will be approved by the full United Way Board of Directors.